Privacy Policy

Last modified: April 24, 2026

What Information Do We Collect?

We collect information from you when you register on our site, place an order, submit a DNA sample or raw DNA data, use our products and features, subscribe to our newsletter, respond to a survey, or fill out a form.

The categories of information we may collect include:

Registration Information: name, email address, mailing address, phone number, and payment information.
Genetic Data: raw DNA data generated from test kits processed by our CLIA-certified lab partner, and raw DNA data you upload from third-party services.
Environmental Exposure Data: real-time and historical air quality information associated with your location, activity context, and usage of our environmental monitoring features.
Self-Reported Information: responses you submit through surveys, onboarding questions, daily tracking, symptom logs, and other input features.
Linked Third-Party Data: biometric, health, and activity data you authorize us to import from wearable devices and health apps that you connect.
Usage Data: information about how you interact with our website and products, collected via cookies and analytics tools.

You may visit our site anonymously without providing Registration Information.

What Do We Use Your Information For?

Any of the information we collect from you may be used in one of the following ways:

To personalize your experience — your information helps us better respond to your individual needs and generate your personalized reports and recommendations.
To improve our website and products — we continually strive to improve our offerings based on the information and feedback we receive from you.
To improve customer service — your information helps us more effectively respond to customer service requests and support needs.
To process transactions — we use your information to deliver the products and services you purchase.
To administer contests, promotions, surveys, or other site features.
To send periodic emails — the email address you provide may be used to send order information and updates, and occasional company news, product updates, and related information. You may unsubscribe from marketing emails at any time using the link at the bottom of each email.
For research, with your consent — if you consent to participate in Gene Food Research by agreeing to our Research Consent Document, your de-identified genetic, environmental, self-reported, and linked biometric data may be used for research and may be shared in de-identified form with academic and commercial research partners. Registration Information is never used for research or shared with research partners. See our Research Consent Document for full details.

Our SMS, Phone, and Texting Policy

By providing your phone number through our website contact form or by calling Gene Food directly, you are opting in to receive SMS messages from us. These messages may include updates, promotional offers, and other relevant information. Message frequency may vary. Your consent to receive SMS messages is not a condition of purchase. You can opt out of receiving SMS messages at any time by replying “STOP” to any message you receive from us.

We collect, use, and disclose your phone number solely for the purpose of sending SMS messages and to improve our services. Your phone number will not be shared with third parties, except as required by law or as necessary to provide the SMS service. For any questions or concerns, please contact us at [email protected].

How Do We Protect Your Information?

We use SSL encryption to protect your personal information online, and we take several steps to protect your personal information in our systems. Access to your personal information is restricted. Only employees who need access to your personal information to perform a specific job are granted access. We host our systems on Amazon Web Services (AWS), a leading cloud infrastructure provider that maintains industry-standard physical and network security controls for its data centers. We believe AWS’s security procedures are adequate for the nature of our services.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. Complete security does not exist anywhere online or offline.

After a transaction, your private payment information (credit card numbers, etc.) will not be stored on our servers.

Do We Use Cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process items in your shopping cart, understand and save your preferences for future visits, and compile aggregate data about site traffic and site interaction so we can offer better experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can turn off all cookies via your browser settings. Like most websites, if you turn cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.

Do We Disclose Any Information to Outside Parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information, except in the following circumstances:

Service providers: trusted third parties who assist us in operating our website, conducting our business, or servicing you (such as our CLIA-certified lab partner, payment processors, hosting providers, email providers, and analytics providers), under agreements that require them to keep your information confidential and use it only for the purposes we specify.
Research partners, with your consent: if you consent to participate in Gene Food Research, your de-identified genetic, environmental, self-reported, and linked biometric data may be shared with academic and commercial research partners for scientific research, as described in our Research Consent Document. Registration Information is never shared with research partners.
Business transfers: in the event that Gene Food undergoes a business transition — including a merger, acquisition, financing, reorganization, sale of all or substantially all of its assets, or bankruptcy — your information may be transferred to the acquiring, successor, or surviving entity as part of the transaction. Any such entity will be bound by a privacy policy providing substantially similar protections to this one, or, for research cohort data, by the terms of your Research Consent.
Legal compliance: we may release information when we believe release is appropriate to comply with the law, enforce our site policies, or protect the rights, property, or safety of Gene Food, our users, or others.

We may share de-identified, aggregated information that cannot reasonably be used to identify you for analytics, business reporting, or to communicate general information about our user base.

Third-Party Links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent, except as described in this Privacy Policy.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act and California Privacy Rights Act with respect to your personal information:

Right to know: you have the right to request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to delete: you have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
Right to correct: you have the right to request that we correct inaccurate personal information we maintain about you.
Right to opt out of sale or sharing: we do not sell your personal information. If this changes, you will have the right to opt out.
Right to limit use of sensitive personal information: genetic data is considered sensitive personal information under California law. You have the right to limit our use of this information to purposes necessary to provide the products and services you have requested.
Right to non-discrimination: we will not discriminate against you for exercising any of these rights.

To exercise any of these rights, please contact us at [email protected]. We will verify your identity before fulfilling your request, as required by law.

Children’s Online Privacy Protection Act Compliance

We comply with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not knowingly collect any information from anyone under 13 years of age. Our website, products, and services are directed to people who are at least 18 years old, as set forth in our Terms and Conditions.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and products and not to information collected offline.

Terms and Conditions and Research Consent

Please also visit our Terms and Conditions governing the use of our website, and our Research Consent Document if you choose to participate in Gene Food Research.

Your Consent

By using our site, you consent to this Privacy Policy. Separate, explicit consent is required for participation in Gene Food Research, as described in our Research Consent Document.

Changes to Our Privacy Policy

If we decide to change our Privacy Policy, we will update the modification date above. We encourage you to review this Privacy Policy periodically.

Analytics

We use Google Analytics to analyze use of our website. Google Analytics gathers information about website use by means of cookies. Information gathered relating to our website is used to create reports about use of our website. Google’s privacy policy is available at https://www.google.com/policies/privacy/.

Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us using the information below.

Gene Food, Inc. 280 N. Old Woodward Avenue, Suite 100 Birmingham, MI 48009 Email: [email protected]