Seventh Generation Chlorine-Free Organic Cotton Tampons

Eco-friendly, non-toxic organic tampons, but owned by Unilever and with plastic applicators

  • Applicators are made with 95% plant-based materials
  • Tampons are made using certified organic cotton
  • Offered in applicator or non-applicator versions
  • Certified organic cotton (absorbent material, cover, string), water repellent wax (string), cotton (sewing thread), plant-based LDPE plastic (BPA-free plastic applicator).
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GOTS, USDA Certified Organic, Oregon Tilth (a leading organic certifier in the U.S.)

Country of origin
Made in Germany.
Affiliate Disclosure

Product overview

Seventh Generation tampons are very similar, if not exactly the same, as Natracare organic tampons. They look exactly the same out of the box, even down to the little stripe on the individual wrapping. However, their applicators are different from Natracare’s carboard applicator. Seventh Generation applicators are made with 95 percent plant-based materials and are BPA-free, but are plastic nonetheless and so contribute to environmental pollution. In addition, the design of the applicator can make things a little tricky. There is a separate ‘push-stick’ inside the tube which may end up popping out of the top of the tube, meaning it has to be retrieved, making the applicator rather pointless for some folks.

Seventh Generation packaging is made with 100 percent recycled paper, and the tampons are made using certified organic cotton, and are free from fragrances, deodorants, or chlorine processing.

While Seventh Generation products are generally very good and have great eco-credentials, it’s worth noting that the company was acquired by Unilever in 2016. Unilever have a terrible environmental record. The acquisition of these smaller, eco-conscious companies could, as some argue, signal a move by Unilever to up their game when it comes to the environment, or it could be read as a cynical business-minded move to cash in on a growing market. Whether there is a positive, negative, or neutral influence from Unilever on Seventh Generation remains to be seen, with Seventh Generation claiming to maintain their independence, albeit while making profits for Unilever.

Seventh Generation tampons are available in applicator or non-applicator versions, Regular, Super, and Super Plus options and, again, it pays to buy in bulk online rather than in-store where prices are higher for single boxes:

Chlorine Free Organic Cotton Tampons – Regular with Applicator: 16-pack (16 tampons).

Chlorine Free Organic Cotton Tampons – Super with Applicator: 2 x 16-pack (32 tampons).

Chlorine Free Organic Cotton Tampons – Regular, Non-Applicator: 2 x 20-pack (40 tampons)

Chlorine Free Organic Cotton Tampons – Super Non-Applicator: 4 x 20-pack (80 tampons)

Chlorine Free Organic Cotton Tampons – Super Plus, Non-Applicator: 2 x 20-pack (40 tampons)


Given that Seventh Generation tampons are the same, seemingly, as Natracare’s, and Natracare remain independent and committed to sustainability and health, the more eco-friendly options remain Natracare and Organyc. That said, if it’s a choice between Seventh Generation and conventional tampons made by other companies under the umbrella of Unilever, choosing Seventh Generation is better for your health, the environment (despite that plastic applicator), and might help compel Unilever to manufacture greener, healthier products overall.

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